Economic Impact of the Ice Age Trail
In 2012, the Ice Age Trail Alliance together with the Wisconsin Department of Tourism and other partners undertook a survey of Ice Age Trail users and businesses along the Ice Age Trail. Along with looking at IATA member input, researchers from the University of Wisconsin–Whitewater interviewed users on the Trail and polled businesses near the Trail. The research determined that the Ice Age Trail draws an estimated 1,252,685 visitors every year, and Trail users contribute approximately $113 million annually to statewide and local economies.
The findings are detailed in the Joint Effort Marketing Report (PDF).
Read more about the economic impact of outdoor recreation on the Gathering Waters Conservancy Blog for Wisconsin Land Trusts.