Outreach and Education Manager
Amy is responsible for promoting the Ice Age Trail and the IATA to a wide audience by leading outreach programs, actively engaging new and existing volunteers, and developing Trail-based educational opportunities.
Amy Lord started her adventure as the Outreach and Education Manager with the IATA in January, 2018. She is responsible for promoting the Ice Age National Scenic Trail and the IATA to a wide audience by leading outreach programs designed to actively engage new and existing volunteers and Trail enthusiasts. She’ll also develop educational opportunities utilizing the Ice Age Trail and simultaneously promote the mission of the Alliance. Her core duties include working with Ice Age Trail Communities, Saunters, and various community groups to promote the Trail.
She was introduced to the Ice Age Trail in the summer of 2009 with a Mobile Skills Crew project and the grand opening of the Alliance headquarters in Cross Plains. She followed the yellow “Ice Age Event” yard signs and has been hooked ever since. She began attending Dane County volunteer-led work days and leading hikes throughout the county exploring different segments of the Ice Age Trail. Since 2014, she assisted the chapter with their newsletter and outreach activities.
Amy is an Edgewood College (Madison) grad with a BA Marketing & Management, and she’s spent the past 18 years using her marketing, event management and development expertise working with non-profits to advance their mission. She lives in Black Earth with her husband Eric. In their spare time, you’ll find them outside. They love to garden (flower and vegetable), kayak, fish, hike and snowshoe, and they enjoy taking the scenic route when heading to a flea market.