Fontana Sports Specialties connects with Ice Age Trail enthusiasts by hosting two trail runs each year. The spring event, an evening run, requires a headlamp to navigate the trail once dusk arrives. The fall event takes advantage of the gorgeous array of orange and scarlet colored leaves of trees along the famous Gibraltar Segment. Each popular event is well-attended, attracting well over 200 participants.
Fontana Sports Specialties also supports outdoor enthusiasts by carrying a supply of Ice Age Trail Guidebooks, Atlases, and t-shirts, including those designed by Seek Dry Goods.